The major objective of the SOBRC is to grow to business incubator for sustainable entrepreneurship. This will be achieved through the following specific objectives:
- Improve access of relevant and practical information to university and outside stakeholders
- To stimulate and incubate new star-ups enhance the capacity of entrepreneurs (Mzumbe graduates and other interesting stakeholders) in starting and expanding business ventures.
- To establish a network of coaches and mentors to support the entrepreneurs
- To be center for excellent in the region in offering state of art training to business solutions
- To strengthen competitiveness and growth of established ventures (With annual income of less than 100 million Tanzanian Shillings)
- To be a center for stimulating and promoting business innovation solutions