The major objective of the SOBRC is to grow to business incubator for sustainable entrepreneurship. This will be achieved through the following specific objectives:

  1. Improve access of relevant and practical information to university and outside stakeholders
  2. To stimulate and incubate new star-ups enhance the capacity of entrepreneurs (Mzumbe graduates and other interesting stakeholders) in starting and expanding business ventures.
  3. To establish a network of coaches and mentors to support the entrepreneurs
  4. To be center for excellent in the region in offering state of art training to business solutions
  5. To strengthen competitiveness and growth of established ventures (With annual income of less than 100 million Tanzanian Shillings)
  6. To be a center for stimulating and promoting business innovation solutions